changing the formula
A new generation of audiences demands to see their experiences and values represented authentically on screen, which is only possible if those experiences and values are represented behind the camera.
The world, driven by a new generation that is larger and more diverse than any in history, is demanding representation in film, television, advertising, and digital content. Traditional entertainment and media companies are struggling to deliver, as good intentions cannot change institutionalized inertia.
Original is built on a new model that seeks and supports the most promising storytellers from all backgrounds, perspectives, experiences and geographies - and removes barriers for the world to hear their stories.